Cookie Policy
Atara Care – a service provided by Digital Care Home Ltd
Effective Date: 10 April 2026
Last Updated: 20 June 2026
1. Introduction
This Cookie Policy explains what cookies are, which cookies Atara Care uses on www.ataracare.com, why we use them, and how you can control them. It should be read alongside our Privacy Policy.
Digital Care Home Ltd (“we”, “us”) operates the Atara Care platform and website. We are subject to the Privacy and Electronic Communications Regulations 2003 (PECR) as amended by the Data (Use and Access) Act 2025, UK GDPR, and ICO guidance.
2. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They allow a website to recognise your device and remember information between pages or visits, such as your login session or preferences.
3. What Cookies We Use
We keep our cookie use to a minimum on the public marketing website (ataracare.com). The logged-in Atara Care platform may set additional cookies for authentication and preferences; those are covered in our customer documentation.
3.1 Strictly Necessary Cookies
These are required for the marketing website to remember your cookie choice. They cannot be turned off. No consent is required.
| Cookie | Purpose | Duration |
|---|---|---|
| ataracare_cookie_consent | Stores your cookie preferences on this website | 12 months |
3.2 Analytics Cookies
These help us understand how visitors use our website, so we can improve it. We use Google Analytics with IP anonymisation enabled. These cookies are only set if you choose “Accept all” in our cookie banner. We still present an opt-out option via “Essential only” and “Cookie settings” in the footer.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors | 2 years |
| _ga_[ID] | Maintains analytics session state | 2 years |
3.3 Platform Cookies (logged-in app only)
When you sign in to the Atara Care platform (separate from this marketing website), additional cookies may be set for secure login sessions, CSRF protection, and display preferences. These are not used on ataracare.com unless you are logged in to the app.
4. What We Do Not Use
We do not use:
- Advertising or targeting cookies
- Cross-site tracking or behavioural profiling technologies
- Social media tracking pixels
5. Legal Basis
Our cookie use is governed by PECR as amended by the Data (Use and Access) Act 2025. Strictly necessary cookies are exempt from consent requirements. Analytics cookies on this website are only placed with your consent via our cookie banner.
6. Your Choices and How to Opt Out
Via our website: When you visit ataracare.com you will be shown a cookie banner explaining what we use. You can opt out of analytics cookies at any time by clicking “Cookie settings” in the footer of our website and choosing “Essential only”.
Via your browser: You can also block or delete cookies through your browser settings. Note that blocking all cookies may affect how parts of the website function.
Withdrawal of consent: If you previously accepted optional cookies and wish to withdraw that preference, use the “Cookie Settings” link in our site footer at any time.
7. Third-Party Cookies
Google Analytics cookies (_ga, _ga_[ID]) are set by Google LLC. We use these under a data processing agreement with Google. For information on how Google handles data, see google.com/policies/privacy. We have configured Google Analytics with IP anonymisation and have disabled data sharing with Google advertising products.
8. Changes to This Policy
We will update this Cookie Policy if we change the cookies we use or if the law changes. The “Last Updated” date at the top will reflect the most recent revision. For significant changes we will refresh the cookie banner so you can review and update your preferences.